• New store will be 136th Mothercare in the region
• Exclusive products and services to be offered
• Brands new to Middle East include world famous pushchair range from Silver Cross

Dubai, December 27, 2008: The largest international Mothercare store has opened today in Dubai Mall with a day long celebration of children and family entertainment suitably marking the 25th anniversary of the brand’s presence in the region.

The opening of the new store consolidates Mothercare’s already strong position in the Middle East. Mothercare Dubai Mall is the 136th in the region and occupies over 1314 square meters on the Mall’s second floor close to the food court. It is the largest Mothercare store outside the UK and offers mothers to be, babies, and young children a complete one stop shop where they can buy anything from pushchairs to car seats, cots to bedding, feeding bottles to nappies, as well as high-end fashion for children from 0 to 10 years. The new flagship store offers many brands and products available for the first time in the Middle East.

Commenting on the opening, Stuart Dickerson, Mothercare Business Director, M.H. Alshaya Co., said: “We are proud to open the largest Mothercare store outside the UK in this region. It demonstrates the continuing appeal of the 47-year-old brand throughout the Middle East. With its large population of young people and children, this region is an important market for Mothercare products.”

“This is our twenty-eighth store in the UAE. Mothercare Dubai Mall is our first flagship concept store in the region, offering our customers a fantastic new look and feel. It offers our largest range of pushchairs, car seats and nursery products as well as an extensive range of specialist clothing. Featuring within the clothing range is Baby K, a sumptuous range of baby clothes and accessories designed by British celebrity musician and new mum Myleene Klass.”

The new Mothercare store provides exclusive services such as free home delivery, product demonstrations, furniture assembling and a personal shopper to guide you through the store.

The store boasts a vast array of international brands including: Philips and Avent feeding products, Bugaboo and Quinny pushchairs. Maxi Cosi car seats, Stokke pushchairs / highchairs and Boori furniture, as well as exclusive Maclaren products.

Mothercare has introduced for the first time in the Middle East, the stylish British pushchair range by Silver Cross – exclusive to Mothercare Middle East, this fantastic new range offers the customers a contemporary selection of home and travel products.

Mothercare entered the region in 1983 in partnership with Kuwait-based M. H. Alshaya Co, the leading franchise operator of over 40 international retail brands.

The new store opened amidst great fanfare with balloon makers and clowns entertaining crowds of customers and on-lookers who had gathered for a sneak preview of the store. Fun activities for children included face painting, photography and story telling sessions.

About Mothercare
Mothercare is the leading specialist brand for parents around the world. For over 40 years Mothercare has provided home and travel products, toys, and clothing to help families care for their children, from birth to 10 years old. Mothercare’s mission is to meet the needs and aspirations of parents for their children, worldwide.

Based in the UK, Mothercare operates 1024 stores across 52 countries. These stores operate under both the Mothercare and Early Learning Centre brands, and are primarily in Europe, the Middle East and the Far East.
Mothercare is known worldwide for its highest quality products and specialist customer service. All products sold in Mothercare stores meet the toughest European safety standards (certified to European Safety Standard ECE R44.03).

Mothercare has been present in the Middle East since 1983. It has established itself as the leading brand in the region; offering the finest quality fashion, home and travel accessories for children and mothers to be.
Mothercare offers a unique one stop shopping experience for children and their parents through the widest assortments of fashion and basics for babies, children 1-10 years and maternity wear. A comprehensive range of Feeding, Bathroom, Bedroom and Travel accessories is also available in most stores.

With home delivery and assembly service (where available), combined with a 6 months guarantee on Nursery, Pushchairs and Car seats, customers are reassured of the highest quality products and service.

About M.H. Alshaya Co.
M.H. Alshaya Co. is a leading international franchise operator for over 40 of the world’s most recognized retail brands, including Starbucks, H&M, The Body Shop, Foot Locker, Mothercare, Debenhams, River Island and Boots. The company operates 1,500 stores across six divisions: Fashion & Footwear, Health & Beauty, Food, Casual Dining, Optics and Pharmaceuticals.

M.H. Alshaya Co. stores can currently be found in 16 markets across the Middle East and North Africa, Turkey, Cyprus, Russia and Poland. More recently, the company launched operations in Slovakia, Czech Republic and Hungary. It employs more than 15,000 people from over 35 nationalities.

The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.

M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.

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