Dubailand, the world’s largest entertainment development being built in Dubai, on Monday announced the signing of a deal with cruise ship operator Royal Caribbean in a bid to boost tourist numbers to the emirate.

The memorandum of understanding is expected to provide a substantial boost to the cruise industry and to Dubai as a tourism destination.

The agreement’s goal is to promote the development, growth and commercial success of the two brands through joint marketing and promotional activities in key global source markets.

Royal Caribbean will feature Dubailand’s key live attractions in their shore excursion programmes, while Dubailand will actively promote Royal Caribbean’s Dubai cruises through their global agency network.

From January to April 2010, Royal Caribbean International will introduce seven-night sailings aboard the Brilliance of the Seas from Dubai to an international mix of holidaymakers.

Guests will have ample time to explore Dubai with overnight stays at the beginning and conclusion of the voyage, comapny chiefs said.

Phase one of Dubailand is now open with five live projects – including Dubai Autodrome in MotorCity, Dubai Outlet Mall in Outlet City, The Global Village, Al Sahra Desert Resort and Dubai Sports City, which contains the Ernie Els Golf Club, the Butch Harmon School of Golf and the Cricket Stadium – operational.

Currently the projects receive up to eight million visits annually.

Mohammed Al Habbai, senior vice-president of Dubailand, said: “Our agreement can be recognised as a world-class initiative to add value to the emirate’s economy, increase visitor numbers and enhance the customer experience in Dubai and the region for residents and visitors.

“We are confident the deal will result in creating synergies that will contribute to the growth of regional and international tourism.”

Adam Goldstein, president and CEO of Royal Caribbean International, added: “The partnership has been entered into at an opportune time as we gear up for the launch of our first Arabian dedicated season, and will help us actively promote our Gulf cruises and land programmes while enhancing the Dubai offering for our mutual customers.”

Source: Arabian Business

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