I came across this interesting article about how Dubai World are about to finally open up the luxurious Vdara Hotel on the Las Vegas strip. Of course the Times focuses on the fact that you won’t be able to drink alcohol, smoke or gamble within its lavish rooms, which come at an astonishing £1200 a night I might add, and how that sits at odds with Vegas itself.

However, the Times misses the point of Vdara so utterly completely. In the week that Dubai World farcically handled its finances and threatened to derail their burgeoning progress, Vdara shows the fallacy of Dubai’s thinking of major investments.

Conceived at the height of its power Dubai World entered into a partnership as

part of a £5.1 billion development called CityCenter — co-financed by the American company MGM Mirage — which includes a “retail promenade”, 27 restaurants, and a $40 million (£24 million) art collection. What was the point? Why invest in such a lavish enterprise away from their own shores?

We all know the reasons. Looking through this blog will show the examples of Dubai’s wealth, especially overseas. The whole point was to maximise profit, so much so that they actually lost sight of not only who they were but why they entered into such ventures in the first place. Somewhere along the way Dubai forgot Dubai and that is why today you have an Islamic orientated organisation backed by a Islamic country trying to hold onto some form of Islamic ideals in the middle of a desert oasis which is renowned for anything but being Islamic.

Vdara shows how conceptually bankrupt Dubai has become, had it thought about how to use its wealth rather than just splashing the cash they would probably be in a much stronger position than it is today!

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